Hirschorn, Michael W. "Freshman Interest in Business Careers Hits New Level, and Money Remains a Top Priority, Study Finds." CHRONICLE OF HIGHER EDUCATION, v34 n19 pA31,34 Jan 20 1988. (EJ365011)

The annual survey conducted by the Cooperative Institutional Research Program at the University of California at Los Angeles, found that freshmen continue to be preoccupied by material wealth and career success. Liberal stances on policy issues, new interest in teaching careers, and heightened fears of AIDS were also noted. (MLW)