Using Multimedia to Recruit Students

USING MULTIMEDIA TO RECRUIT STUDENTS

EDINFO Number 97-3, January 1997

From the ERIC Clearinghouse for Community Colleges

Interactive multimedia presentations are a new tool in the expanding repertoire of student recruitment materials. Similar in form to a website, they allow students to select, with the click of a mouse, information about faculty, course content, and program requirements in a specific department as well as general information about the campus and its facilities and services. This tool allows recruiters to:

Offer students with different interests the opportunity to select information that most intrigues them, rather than sitting through a set presentation about the college;

Reach a larger number of students via the Internet, or direct mailing of the presentation on diskette;

Avoid potentially costly campus visits by presenting a high-tech alternative;

Grab student attention in ways that make a unique and memorable impression on students--a crucial advantage in a highly competitive recruitment market;

Create a high-tech image for the college by demonstrating that they not only have the technology available, but also know how to use it;

Provide students with information not available through the published catalog such as job availability, salary range, and licensure requirements in particular fields.

This information was reported in ED 371 786, "Multimedia Curriculum Presentations: A New Twist on Recruiting." A full text copy of this document may be obtained from the ERIC Document Reproduction Service, 7420 Fullerton Road, Suite 110, Springfield, VA 22153-2852; 800/443-ERIC.

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